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ECommerce Degree (EC53) Degree
Program Description:
E- Commerce AAS degree program is designed for students who are interested in entry level employment in the fields of Internet Marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions. This degree program is a blend of business, management, marketing, and information technology courses. Individuals seeking initial employment in the electronic commerce field or already employed in a related area and seeking career advancement will benefit from this program.
Click here to download the E-Commerce Student Track for success.
Entrance date: Each semester
Program admission requirements:
Minimum Test Scores
ACCUPLACER NEXT GENERATION– | Reading | 236 | ACCUPLACER- | Sentence Skills | 70 |
Writing | 249 | Reading Comprehension | 64 | ||
Quantitative Reasoning | 245 | Algebra | 57 |
High School diploma or equivalent required for admission.
Credits Required for Graduation: 65
Beginning Spring 2022 (January 2022), ALL FIRST TIME college students will be required to take the College Success (COLL 1020) course.
General Education Core Courses 15 credits | |
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Area I-Language Arts/Communications | |
ENGL 1101Composition and Rhetoric
Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience. |
3 |
Area-II-Social-Behavioral-Sciences | |
ECON 1101Principles of Economics
Prerequisite: MATH 1111 Provides a description and analysis of economic operations in contemporary society. Emphasis is placed on developing an understanding of economic concepts and policies as they apply to everyday life. Topics include basic economic principles; economic forces and indicators; capital and labor; price, competition, and monopoly; money and banking; government expenditures, federal and local; fluctuations in production, employment, and income; and United States economy in perspective; personal finance, budgeting, and consumer credit. *Students are required to have completed MATH 1111 or to have met the associate-level testing requirements before registering.* |
3 |
Area-III-Natural-Sciences-Mathematics | |
MATH 1111College Algebra
Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry. |
3 |
Area-IV-Humanities-Fine-Arts | |
HUMN 1101Introduction to Humanities
Prerequisite: ENGL 1101 Explores the philosophic and artistic heritage of humanity expressed through a historical perspective on visual arts, music, and literature. The humanities provide insight into people and society. Topics include historical and cultural developments, contributions of the humanities, and research. |
3 |
Program-Specific-Gen-Ed-Course-Requirements-3 | |
SPCH 1101Public Speaking
Introduces the student to the fundamentals of oral communication. Topics include selection and organization of materials, preparation and delivery of individual and group presentations, analysis of ideas presented by others, and professionalism. |
3 |
Occupational-Courses-51-credits | |
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COMP 1000Introduction to Computer Literacy
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software. |
3 |
ACCT 1100Financial Accounting I
Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class. |
4 |
MKTG 1100Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. |
3 |
MGMT 1125Business Ethics
Provides students with an overview of business ethics and ethical management practices with emphasis on the process of ethical decision-making and working through contemporary ethical dilemmas faced by business organizations, managers and employees. The course is intended to demonstrate to the students how ethics can be integrated into strategic business decisions and can be applied to their own careers. The course uses a case study approach to encourage the student in developing analytical, problem-solving, critical thinking and decision-making skills. Topics include: An overview of business ethics; moral development and moral reasoning; personal values, rights, and responsibilities; frameworks for ethical decision-making in business; justice and economic distribution; corporations and social responsibility; corporate codes of ethics and effective ethics programs; business and society: consumers and the environment; ethical issues in the workplace; business ethics in a global and multicultural environment; business ethics in cyberspace; and business ethics and the rule of law. |
3 |
MKTG 1190Integrated Marketing Communications
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. |
3 |
SCMA 1015E-Commerce in Supply Chain Management
Corequisite: SCMA 1000 Provides a general knowledge of E-Commerce (EC) and how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. The course will focus on the impact EC has on a significant portion of the world, affecting businesses, supply chains, professions, and people. EC is more than just buying and selling, and students will learn it is also about electronically communicating, collaborating, sharing of information by businesses, and discovering information. |
3 |
MKTG 1370Consumer Behavior
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. |
3 |
CIST 1220Structured Query Language (SQL)
Prerequisites: COMP 1000, CIST 1001, CIST 1305 Includes basic database design concepts and solving database retrieval and modification problems using the SQL language. Topics include: database Vocabulary, Relational Database Design, Date retrieval using SQL, Data Modification using SQL, Developing and Using SQL Procedures. |
4 |
CIST 1510Web Development I
Explores the concepts of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), XML, and HTML following the current standards set by the World Wide Web Consortium (W3C) for developing inter-linking web pages that include graphical elements, hyperlinks, tables, forms, and image maps. |
3 |
MKTG 2000Global Marketing
Prerequisite: MKTG 1100 This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. |
3 |
MKTG 1110Principles of E-Commerce
The evolution of the Internet has an immense impact on the nature todays business world. Companies and organizations of all types and sizes are adjusting their marketing strategies and re-evaluating how to best operate their business. This principles of ecommerce course will explore the culture and demographics of the internet, different on-line business strategies, identify appropriate target segments, pricing structure, hardware and software tools necessary for Internet commerce and implementation of effective marketing strategies in computer-associated environments. The course includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. |
3 |
Select one of the following Introduction to Business courses for min 3cr | 3 |
BUSN 1300Introduction to Business
Introduces organization and management concepts of the business world and in the office environment. Topics include business in a global economy, starting and organizing a business, enterprise management, marketing strategies and financial management. |
3 |
MGMT 1120Introduction to Business
This course is designed to provide the student with an overview of the functions of business in the market system. The student will gain an understanding of the numerous decisions that must be made by managers and owners of businesses. Topics include: the market system, the role of supply and demand, financial management, legal issues in business, employee relations, ethics, and marketing. |
3 |
Select-one-of-two-following-courses-for-min-3-cr | 3 |
MKTG 1160Professional Selling
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. |
3 |
DMPT 1000Introduction to Design
Introduces students to the fundamentals of design concepts, including design, composition and layout, color theory and typography. |
4 |
Select-one-of-two-following-courses-for-min-3cr | 3 |
MKTG 2210Entrepreneurship
This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility. |
6 |
MKTG 2010Small Business Management
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth. |
3 |
MGMT 2150Small Business Management
This course introduces the essentials of starting, managing, and growing a small business. Topics include: the role of the entrepreneur, pricing, advertising, financing, and layout of facilities, inventory control, staffing, purchasing, vendor selection, and relevant laws affecting small business. |
3 |
Select one of two following courses for min 3 cr | 3 |
CIST 2451Introduction to Networks
This course provides students with classroom and laboratory experience in current and emerging network technology. Topics include basics network concepts, basic network device configuration, network protocols and models, network access, Ethernet and access control, end to end communications, IPv4 and IPv6 addressing and subnetting, fundamental application services, security, and network performance. |
4 |
MKTG 2500Exploring Social Media
Corequisite: MKTG 1100 This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. |
3 |
Select one of the three following courses for min 3cr | 3 |
BUSN 1190Digital Technologies in Business
Prerequisite: COMP 1000 Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms. |
2 |
BUSN 1430Desktop Publishing and Presentation Applications
Prerequisite: COMP 1000 This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises and projects. Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications. |
4 |
MKTG 2030Digital Publishing and Design
Prerequisite: COMP 1000 This course covers the knowledge and skills required to use design and digital publishing software as well as design and create business publications, collaterals and digital presences. Course work will include course demonstrations, laboratory exercises and projects. Topics include: digital publishing concepts, basic graphic design, publication layout, web page design, and practical digital applications. |
3 |
Faculty
Chair/Instructor Marketing Management
Freedom Hall, Room 102
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Notice and Responsibilities Regarding this Catalog
The purpose of this catalog/handbook is to provide general information. It should not be construed as the basis of a contract between students and Albany Technical College (ATC). While the provisions of this catalog/handbook will ordinarily be applied as stated, ATC reserves the right to change any provisions listed without notice. Such changes may include entrance requirements and admissions procedures, courses, and programs of study, academic requirements for graduation, fees and charges, financial aid, rules and regulations and the College calendar. It is the student’s responsibility to keep informed of all changes including academic requirements for graduation.
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