Social Media Specialist (SMF1) Technical Certificate of Credit
(Stand Alone and Embedded in Marketing Management diploma and degree)
Program Description:
Social media marketing centers on efforts to create and distribute content through social media outlets that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program outlines the fundamentals of computer/ internet use, marketing and promotion, and social media marketing. Marketing through social media has become increasingly popular, and this TCC will allow students to examine the fundamentals of this growing phenomenon.
Entrance date: Each semester
Program admission requirements:
Minimum Test Scores
| ACCUPLACER NEXT GENERATION– | Reading | 224 | ACCUPLACER- | Sentence Skills | 60 |
| Writing | 236 | Reading Comprehension | 55 | ||
| Arthmetic | 229 | Arthmetic | 34 |
High School diploma or equivalent required for admission.
Credits Required for Graduation: 12
| Courses 12 credits | 12 |
|---|---|
| COMP 1000Introduction to Computer Literacy
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software. |
3 |
| MKTG 1100Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. |
3 |
| MKTG 2500Exploring Social Media
Corequisite: MKTG 1100 This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. |
3 |
| MKTG 1190Integrated Marketing Communications
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. |
3 |
Faculty
Chair/Instructor Marketing Management
Freedom Hall, Room 102
Up one level
Programs of Study
Notice and Responsibilities Regarding this Catalog
The purpose of this catalog/handbook is to provide general information. It should not be construed as the basis of a contract between students and Albany Technical College (ATC). While the provisions of this catalog/handbook will ordinarily be applied as stated, ATC reserves the right to change any provisions listed without notice. Such changes may include entrance requirements and admissions procedures, courses, and programs of study, academic requirements for graduation, fees and charges, financial aid, rules and regulations and the College calendar. It is the student’s responsibility to keep informed of all changes including academic requirements for graduation.