Marketing Management Degree (MM13) Degree
Program Description:
The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, and retail management.
Entrance date: Each semester
Program admission requirements:
Minimum Test Scores
| ACCUPLACER NEXT GENERATION– | Reading | 236 | ACCUPLACER- | Sentence Skills | 70 |
| Writing | 236 | Reading Comprehension | 64 | ||
| Quantitative Reasoning | 245 | Algebra | 57 |
High School diploma or equivalent required for admission.
Credits Required for Graduation: 63
Beginning Spring 2022 (January 2022), ALL FIRST TIME college students will be required to take the College Success (COLL 1020) course.
| General Education Core Courses 15 credits | |
|---|---|
| Area I - Language Arts/Communications | |
| ENGL 1101Composition and Rhetoric
Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience. |
3 |
| Area II - Social/Behavioral Sciences | |
| Area III - Natural Sciences/Mathematics | |
| MATH 1111College Algebra
Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry. |
3 |
| Area IV - Humanities/Fine Arts | |
| Program-Specific Gen. Ed. Course Requirements (3) |
| Occupational Courses 36 credits | |
|---|---|
| COMP 1000Introduction to Computer Literacy
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software. |
3 |
| ACCT 1100Financial Accounting I
Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class. |
4 |
| BUSN 1190Digital Technologies in Business
Prerequisite: COMP 1000 Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms. |
2 |
| MKTG 1100Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. |
3 |
| MKTG 1130Business Regulations and Compliance
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices. |
3 |
| MKTG 1160Professional Selling
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. |
3 |
| MKTG 1190Integrated Marketing Communications
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. |
3 |
| MKTG 2090Marketing Research
Prerequisite: MKTG 1100 This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths. |
3 |
| MKTG 2300Marketing Management
Prerequisite: MKTG 1100 This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product. This course is the capstone course for the Marketing Management program and requires successful completion of a project (Marketing Plan). |
3 |
| MGMT 1100Principles of Management
Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling. |
3 |
| Select one of two following courses for min. 3 cr.: | |
| MKTG 2000Global Marketing
Prerequisite: MKTG 1100 This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. |
3 |
| MKTG 2290Marketing Internship/Practicum
This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development. |
3 |
| Completion of one of five specializations is required. | 12 |
|---|---|
| Marketing Management Specialization-8MM3 12 credits | |
| MKTG 1370Consumer Behavior
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. |
3 |
| MKTG 2060Marketing Channels
Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels. |
3 |
| Entrepreneurship Specialization-8EN3 12 credits | |
| MKTG 2210Entrepreneurship
This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility. |
6 |
| MKTG 2010Small Business Management
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth. |
3 |
| Retail Management Specialization-8RM3 12 credits | |
| MKTG 1270Visual Merchandising
This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display. |
3 |
| MKTG 1370Consumer Behavior
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. |
3 |
| MKTG 2070Buying and Merchandising
Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies. |
3 |
| MKTG 2270Retail Operations Management
This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing. |
3 |
| Sports Marketing Specialization-8S23 12 credits | 12 |
| MKTG 1280Introduction to Sports and Recreation Management
This course introduces the sociological, philosophical, economic, and historical aspects of the sports and recreation industry. Topics include: nature of sports and recreation management, sports management landscape, research and trends, programming in sports and recreation management, employee training, evaluation and relations, fiscal topics in the business of sports and recreation, and careers in sports and recreation management. |
3 |
| MKTG 2080Regulations and Compliance in Sports
This course introduces the legal principles involved in sports. Topics include: nature of sports law, sports law and change, sports law environment, court decision processes, and sports contracts. |
3 |
| MKTG 2180Principles of Sports Marketing
This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports. |
3 |
| MKTG 2280Sports Management
Prerequisite: MKTG 1280 This course emphasizes leadership and management in the sports marketing industry. Topics include: leadership, budgeting, project management, event management, contract negotiation, and international sports marketing. |
3 |
| Social Media Marketing Specialization-8SM3 12 credits | 12 |
| MKTG 2500Exploring Social Media
Corequisite: MKTG 1100 This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. |
3 |
| MKTG 2550Analyzing Social Media
Prerequisite: MKTG 1100 Corequisite: MKTG 2500 This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM). |
3 |
| MKTG 1370Consumer Behavior
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. |
3 |
| XXXX xxxx MKTG Occupational Elective | 3 |
Faculty
Chair/Instructor Marketing Management
Freedom Hall, Room 102
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Programs of Study
Notice and Responsibilities Regarding this Catalog
The purpose of this catalog/handbook is to provide general information. It should not be construed as the basis of a contract between students and Albany Technical College (ATC). While the provisions of this catalog/handbook will ordinarily be applied as stated, ATC reserves the right to change any provisions listed without notice. Such changes may include entrance requirements and admissions procedures, courses, and programs of study, academic requirements for graduation, fees and charges, financial aid, rules and regulations and the College calendar. It is the student’s responsibility to keep informed of all changes including academic requirements for graduation.