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Design and Media Production Technology Degree (DAM3) Degree
Program Description:
Design and Media Production Technology prepares students for employment in a variety of media production industries. This program of study emphasizes hands on production in the following specializations: Graphic Design and Prepress, and Photography.
Entrance date: Each semester
Program admission requirements:
Minimum Test Scores
ACCUPLACER NEXT GENERATION– | Reading | 236 | ACCUPLACER- | Sentence Skills | 70 |
Writing | 249 | Reading Comprehension | 64 | ||
Quantitative Reasoning | 245 | Algebra | 57 |
High School diploma or equivalent required for admission.
Credits required for graduation: 61
Beginning Spring 2022 (January 2022), ALL FIRST TIME college students will be required to take the College Success (COLL 1020) course.
General Education Core Courses 15 credits | |
---|---|
Area I - Language Arts/Communications | |
ENGL 1101Composition and Rhetoric
Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience. |
3 |
Area II - Social/Behavioral Sciences | |
Area III - Natural Sciences/Mathematics | |
MATH 1111College Algebra
Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry. |
3 |
MATH 1101Mathematical Modeling
Emphasizes functions using real-world applications as models. Topics include fundamental concepts of algebra; functions and graphs; linear, quadratic, polynomial, exponential, and logarithmic functions and models; systems of equations; and optional topics in algebra. |
3 |
Area IV - Humanities/Fine Arts | |
Program-Specific Gen. Ed. Course Requirements (3) |
Occupational Courses 19 credits | |
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DMPT 1000Introduction to Design
Introduces students to the fundamentals of design concepts, including design, composition and layout, color theory and typography. |
4 |
DMPT 1005Vector Graphics
Prerequisite: DMPT 1000 This course is an introduction to the creation of vector imagery. Students will learn to draw illustrations, transform objects, work with layers, patterns, brushes, and filters, use effects and create graphics for the various applications. The focus will be on learning the essential tools, basic operation and commands used in the creation of vector graphics used in different media fields. |
4 |
DMPT 1010Raster Imaging
Prerequisite: DMPT 1000 In the Raster Imaging course, the student becomes acquainted with the concepts and software related raster image manipulation. The student is introduced to the workspace and tools used in an image editing software and will learn basic image editing techniques. |
4 |
DMPT 2930Exit Review
Emphasis is placed on student's production of portfolio-quality pieces. Focuses on the preparation for entry into the job market. |
4 |
Select one of the following two courses for a min. 3 cr.: | |
COMP 1000Introduction to Computer Literacy
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software. |
3 |
DMPT 1055Introduction to Media Technology
Covers the basics of computer terminology, operating systems, and input and output devices, file formatting, file management, and overview of software. |
4 |
Completion of one of two specializations is required. | |
---|---|
Graphic Design and Prepress Specialization-8G13 27 credits | |
DMPT 2100Identity Design
Prerequisites: DMPT 1005, DMPT 1010 This course focuses on the design challenges associated with the development of symbol systems, logos, environmental graphics and information graphics. Students will use their knowledge of vector and raster applications for further study into the use of typographic treatment and graphic images. |
4 |
DMPT 2105Page Layout
Prerequisites: DMPT 1005, DMPT 1010 Corequisite: DMPT 2100 This course is an introduction to graphic design production using page layout software. Students will be introduced to the essential terminology, tools, and stages of workflow in the graphic design process. |
4 |
DMPT 2110Publication Design
Prerequisite: DMPT 2105 Using skills learned in the page layout course, students will design projects relating to the challenges associated with multiple page formats. |
4 |
DMPT 2115Advertising and Promotional Design
Prerequisites: DMPT 1005, DMPT 1010 Using skills learned in the page layout course, students will design projects for advertising and promotion of products and services. |
4 |
DMPT 2120Prepress and Output
Prerequisites: DMPT 1005, DMPT 1010, DMPT 2105 This course is an in-depth introduction to the graphic prepress production process. The student will identify available commercial printing options and the advantages or limitations of each process. |
4 |
DMPT 2905Practicum/Internship II
Provides an approved industry-like setting where the student develops and sharpens skills. Emphasis is placed on production standards achievement and quality control. |
4 |
Photography Specialization-8PH3 20 credits | |
DMPT 1020Introduction to Photography
Introduces students to an overview of photography. Students will be introduced to parts of a camera, photography processes and lighting setup, and will complete various projects using a camera. |
4 |
DMPT 1025Production Photography
Students will produce photographs using a variety of commercial lighting techniques and common studio setups, and compositing practices. Students will be required to produce a portfolio of their photography in a variety of formats. |
4 |
DMPT 2135Documentary Photography
This course is designed to provide an introduction to the principles and theories of photojournalism. It concentrates on the principles of personal and social documentary photography. It is also designed to increase understanding of photography as a communication tool and to train the student to translate ideas and information into photographic form. |
4 |
DMPT 2700Portraiture Photography
Provides instruction in the techniques of portrait photography. The students will be able to perform creative use of lighting, including available and studio lighting. Introduces techniques in posing portrait subjects, critical positioning of lighting, and techniques used in the field. Students develop skills for critical evaluation of a portrait photograph. Topics include: tools for indoor and outdoor photography, posing individuals and groups, manipulating natural light and flash, critique and portfolio building. |
4 |
DMPT 2705Photography II
Prerequisite: DMPT 1020 Students continue the study of Photography through technical skills and theory. Topics include exposure control, advanced lighting techniques, and portfolio building. This class emphasizes creative skills, practical exercises and photography projects. |
4 |
DMPT 2125Advanced Raster Imaging
Prerequisite: DMPT 1010 The student will refine imaging skills and apply concepts in advanced techniques of raster imaging. |
4 |
Faculty
Design and Media Production Technology Program Chair/Instructor
CEIT Building, Room 128
Up one level
Programs of Study
Notice and Responsibilities Regarding this Catalog
The purpose of this catalog/handbook is to provide general information. It should not be construed as the basis of a contract between students and Albany Technical College (ATC). While the provisions of this catalog/handbook will ordinarily be applied as stated, ATC reserves the right to change any provisions listed without notice. Such changes may include entrance requirements and admissions procedures, courses, and programs of study, academic requirements for graduation, fees and charges, financial aid, rules and regulations and the College calendar. It is the student’s responsibility to keep informed of all changes including academic requirements for graduation.
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