Advertising Layout Specialist (AL61) Technical Certificate of Credit
(Stand-alone and Embedded in Design and Media Production Technology Diploma and Degree)
(Ending Spring 2022)
Program Description:
The Advertising Layout Specialist TCC provides entry-level training in advertising layout with courses in identity design, page layout, advertising and promotional design. Students will have the opportunity to choose from electives in advertising, photography and commercial photography. Additionally, the program provides opportunities to upgrade present knowledge or skills. Graduates will receive a technical certificate of credit.
Entrance date: Varies
Program admission requirements:
Minimum Test Scores
| ACCUPLACER NEXT GENERATION – | Reading | 224 | ACCUPLACER- | Sentence Skills | 60 |
| Writing | 236 | Reading Comprehension | 55 | ||
| Arithmetic | 229 | Arithmetic | 34 |
High School diploma or equivalent required for admission.
Credits required for graduation: 34
| Courses 24 credits | |
|---|---|
| DMPT 1000Introduction to Design
Introduces students to the fundamentals of design concepts, including design, composition and layout, color theory and typography. |
4 |
| DMPT 1005Vector Graphics
Prerequisite: DMPT 1000 This course is an introduction to the creation of vector imagery. Students will learn to draw illustrations, transform objects, work with layers, patterns, brushes, and filters, use effects and create graphics for the various applications. The focus will be on learning the essential tools, basic operation and commands used in the creation of vector graphics used in different media fields. |
4 |
| DMPT 1010Raster Imaging
Prerequisite: DMPT 1000 In the Raster Imaging course, the student becomes acquainted with the concepts and software related raster image manipulation. The student is introduced to the workspace and tools used in an image editing software and will learn basic image editing techniques. |
4 |
| DMPT 2100Identity Design
Prerequisites: DMPT 1005, DMPT 1010 This course focuses on the design challenges associated with the development of symbol systems, logos, environmental graphics and information graphics. Students will use their knowledge of vector and raster applications for further study into the use of typographic treatment and graphic images. |
4 |
| DMPT 2105Page Layout
Prerequisites: DMPT 1005, DMPT 1010 Corequisite: DMPT 2100 This course is an introduction to graphic design production using page layout software. Students will be introduced to the essential terminology, tools, and stages of workflow in the graphic design process. |
4 |
| DMPT 2115Advertising and Promotional Design
Prerequisites: DMPT 1005, DMPT 1010 Using skills learned in the page layout course, students will design projects for advertising and promotion of products and services. |
4 |
| Select two of three courses below for a min. of 7 cr.: | |
| DMPT 1020Introduction to Photography
Introduces students to an overview of photography. Students will be introduced to parts of a camera, photography processes and lighting setup, and will complete various projects using a camera. |
4 |
| DMPT 1025Production Photography
Students will produce photographs using a variety of commercial lighting techniques and common studio setups, and compositing practices. Students will be required to produce a portfolio of their photography in a variety of formats. |
4 |
| MKTG 1190Integrated Marketing Communications
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. |
3 |
| DMPT 2125Advanced Raster Imaging
Prerequisite: DMPT 1010 The student will refine imaging skills and apply concepts in advanced techniques of raster imaging. |
4 |
| Select one of the following two courses for a min. 3 cr.: | |
| COMP 1000Introduction to Computer Literacy
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software. |
3 |
| DMPT 1055Introduction to Media Technology
Covers the basics of computer terminology, operating systems, and input and output devices, file formatting, file management, and overview of software. |
4 |
Faculty
Design and Media Production Technology Program Chair/Instructor
CEIT Building, Room 128
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Programs of Study
Notice and Responsibilities Regarding this Catalog
The purpose of this catalog/handbook is to provide general information. It should not be construed as the basis of a contract between students and Albany Technical College (ATC). While the provisions of this catalog/handbook will ordinarily be applied as stated, ATC reserves the right to change any provisions listed without notice. Such changes may include entrance requirements and admissions procedures, courses, and programs of study, academic requirements for graduation, fees and charges, financial aid, rules and regulations and the College calendar. It is the student’s responsibility to keep informed of all changes including academic requirements for graduation.