March 11, 2016 - Albany, GA - Matt Trice, Vice President of the Center for Business Solutions at Albany Technical College, has appointed a new Director of Continuing Education. Tracy Wallace will begin her new position at Albany Tech on Monday, March 14, 2016.
Currently serving as the Director of Marketing and Resource Development for the Albany Area YMCA, Wallace brings over 24 years of experience in management, strategic planning, marketing, communications, teaching/training, customer service, event planning, and economic development.
In her current role with the Albany Area YMCA, Wallace has served as part of a ten-person management team, directing the operations of a $2 million organization serving 6,000-plus members and thousands of program participants. Creating and implementing the communications plans for the association and various programs, activities, and events, she has worked in conjunction with other department managers to develop services, programs, activities, and events designed to actively engage members and volunteers, and create a sense of community.
Wallace is no stranger to Albany Tech as she has also served as a part-time adjunct instructor for two Public Speaking classes since 2014. Prior to her time with the Albany Area YMCA, she worked for the Rosalyn Carter Institute for Caregiving (RCI) at Georgia Southwestern State University, where she planned, directed, and oversaw all communications and marketing efforts of the organization, including website maintenance, directed marketing efforts to a variety of stakeholders, and the general public. From 2004 to 2007, she served as the Marketing Director for the Marine Corps Community Services (MCCS) at the Marine Corps Logistics Base Albany, where she collaborated with Marines and Civilian Marines on the installation to plan and implement activities and events aimed to actively engage personnel stationed at MCLB, military family members, and civilian employees.
For 15 years, Wallace was self-employed as a Marketing Consultant/Freelance Writer and Editor for her company, AdTeam South, Inc. of Albany, where she devised and implemented effective marketing/communications strategies for a variety of clients, including retailers, manufacturers, banks, schools, and political candidates. She also wrote newspaper advertorial articles and quality of life articles for publication, as well as corporate video scripts and editing services.
"We are looking forward to having Tracy onboard, along with the experience she brings in sales and marketing as we look for opportunities to enhance the area workforce through our continuing education programs," said Matt Trice, Vice President of the Center for Business Solutions at Albany Technical College. "Tracy will be immediately tasked with working with the business and industry community to determine needs that exist and how the Center for Business Solutions can assist companies in delivering world class training to their employees," he added.
"I look forward to being a part of the Center for Business Solutions team," said Wallace. "My goal is to partner with area employers to create and deliver customized training and workforce development programs. Our programs will enhance the quality of life for residents in our service area by providing lifelong learning opportunities to advance careers and enrich personal lives."
Wallace holds a bachelor's degree in Journalism with a concentration in Advertising and a minor in Marketing from the University of Georgia and a master's degree in Communications from Valdosta State University, where her non-thesis track was focus on research in business communication, advertising effectiveness, communication theory, organizational communication, small group communication, persuasive communication, and conflict management. She is a graduate of the Class of 2015 for Leadership Lee and a member of the Junior Woman's Club of Albany, Dougherty County Rotary Club, and serves as the Nurture Coordinator in the Ark Sunday School Class at Albany First United Methodist Church.
Tracy Wallace, new Director of Continuing Education in the Center for Business Solutions at Albany Technical College.